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Top 5 Wine PR Trends and Ideas Worth Watching in 2015
Good publicists and media relations specialists make a point following and identifying the trends that will inform and impact their industry and their work. They spend time making note of topics likely...
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The 25 Stories Guaranteed to be Written by the Wine Media
At Tim Atkins’ blog, Ron Washam (AKA Hosemaster of Wine) offered up a list of topics he’d like wine bloggers to ignore in 2015. It’s a pretty predictable list of topics that wine bloggers will cover at...
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Six Important Seminars for the Wine Writers Symposium
As I write, the Wine Writers Symposium is underway in Napa Valley at Meadowood Resort. For the wine publicist, this gathering of well established wine writers, simply established wine writers and...
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The 7 Rules of Commenting on Wine Blogs (and everything else)
Back in the day, when questions were asked about how to interact with bloggers and how generally to interact on blogs, I always told audiences and clients that it will serve you very well to be an...
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Describing Wine…Is There a Different, Better Way?
Whether you are a publicist, a marketer, a hospitality professional, a winemaker, an owner or a consultant in the wine industry, at various times you are going to be called upon to write a tasting note...
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Understanding the Paradigm Shift in Wine Writing
It seems like the traditional, legacy media is dropping its coverage of wine at a pretty swift pace whether it be a pull back from wine coverage in Chicago, St. Louis or San Francisco. It points to a...
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Tequila Shots and the Rules of Wine Public Relations
I find myself in a relatively unique position. For many years, like my blogging partner Julie Ann Kodmur, I’ve made a living working in wine public and media relations. Part of that job is reaching out...
View ArticleTen 2016 Trends the Wine World Needs to Watch
It’s traditional to look back at the end of the year and assess what’s been. However, it’s much more fun, and profitable, to take what you’ve seen and look forward with an attempt to anticipate what’s...
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From Wine Communicator to Wine GM
Back in the day it was titled “Public Relations.” Then, somewhere along the line, folks started to call the position “Marketing Communications.” Today, it merely boils down to communicating and the...
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Julie Ann’s Wine PR Award—Shhhhh, Don’t Tell Her
For those of you who know my partner in SWIG, Julie Ann Kodmur, you know she’s overly modest. I know, unusual for a PR type. Still, she is a modest one. So modest is she that she was going leave unsaid...
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